How Many Characters Do You Have?

CharactersLinkedIn characters, that is!  Each section has a limit as to how many characters your profile can have. Since we know that Google loves LinkedIn, Google also likes large word counts. Here is a list of all the characters you can have in each section of your profile:

 

  • Professional Headline- 120 characters
  • Status updates- 140 characters
  • Summary- 2000 characters
  • Company Name and Position/Title- 100 characters
  • Position Description-2000 characters
  • Specialties and Interests-500 characters
  • Interests- 1000 characters

Remember to add the keywords that others will search when looking for you- put them in as many places as possible so LinkedIn as well as the search engines can find you 😉

Happiness and Success Always,

Sherry

Is Your Competition Snagging Your Clients?

if you don't take care of the customerHad you ever been frustrated with those people you call for help and they never call back. Or they eventually call back in 2 weeks. If they don’t respond within a reasonable time, you move on to someone else, right?

So your potential clients are no different! If you don’t return their call in a timely matter, they WILL call your competition, who WILL steal them right from under your nose.

If you are a business owner combined with all the technology we have at our fingertips, how long does it take to send a quick email or text- “Get back to you shortly:)”

I once reached out to a coach that I really wanted to work with. I sent her an email on Monday morning and I was sure she was far too busy to return my email. To my surprise, she emailed me back in 30 minutes with this message, “I can’t believe I am sitting here waiting to see if I get picked for jury duty! I will be sure to get back to you later this afternoon. ” Well, I have to tell you- did I think I was special, yeah!! And did I work with her? Absolutely!!

Impress for success! I know it’s not always possible to get back to potential clients or customers in 30 minutes but 24 hours is essential to success:)

Happiness and Success Always~ Sherry

How are you connecting with your network?

Reaching out from computerHow are you reaching out to connect? If you are a job seeker, Can you get me a job? Simply doesn’t work! If you are a business owner, Will you buy my stuff? Doesn’t work either. You need to build a relationship with someone after that initial invitation.

Start out slow when building a relationship on LinkedIn. Find something you have in common, maybe you went to the same university or they worked at the same company that your brother did. Compliment them on their skills and expertise.

I’m sure you know how it feels when someone (who has just connected with you) sends you a message that is 3 long paragraphs about how you don’t want to miss this opportunity to work them and just in case you don’t believe them, feel free to visit their website, like their Facebook page and follow them on Twitter. You would think they have that message ready to copy and paste as soon as you accept the invite.

If you are in the helping profession as a coach or consultant, you may get the 3 paragraph long message asking you to help fix their lives with full instructions how you can fix it. I believe most people want to help others if asked in the right way and the right time.

People want to do business with those they know, like and trust. We know it is much harder to build relationships online than face to face. So how do people trust you on LinkedIn when they don’t know you? I offer tell potential clients to read my LinkedIn recommendations. Recommendations on LinkedIn are much more valuable than the recommendation letter you get from your previous boss. No one feels compelled to write a recommendation for you unless they truly want to! You can send a request but they don’t have to return it. So if someone has given you a recommendation, they probably think you have done a good job, are a great employee or would make a great employer, so on and so on 🙂

Need that recent position to put on your profile? Try volunteering!

Waiting for phone to ringI have talked to many job seekers about how to address this question. It’s tough enough to be out of work for any length of time but then you have to justify what you have been doing. As if looking for employment isn’t enough! When in fact, it’s far harder to find a job then work at a job!

So what can you list as your current position if it has been some time since you were employed. If you have a skill related to your job experience, try doing some part-time work or consulting. If that doesn’t apply, volunteer! With one in 5 hiring managers saying they hire based partly on volunteer experience, why not give it a try!

There are so many charities that would love some of your valuable time. It will get your mind off the fact that you are out of work but more importantly it will get you out the door! You can feel better about yourself by helping others; it’s a proven fact!

Just for a while, you can take your mind off the endless searching, the resume editing, and the countless cover letters. In addition to the computer you are chained to for hours on end.

LinkedIn is forgiving in what you can add to your profile and whether you are getting pay for that position or not. You can also make your volunteer work a project. Yes, you may have to explain your situation to recruiters or during the interview phrase. But you have to admit, it sounds better to say- “I have been volunteering at ….. Instead of, “I have spent countless looking for this position; which you indeed have!

Just food for thought 😉

Happiness and Success Always

What to do when the bottom falls out?

LayoffThe sudden and unexpected layoff! Here today, gone tomorrow. Ouch! First, the shock sets in and What Now? What do I do first? Cry? or Call my friends and then cry some more?

Then comes the anger. I have devoted a large part of my life to this company. They could have at least given me more notice, a larger severance package, and the four weeks of paid vacation I never used!

I believe in allowing yourself a small and intimate pity party or a day in bed with the covers pulled over your head. But unfortunately, that wouldn’t pay the rent. So you push forward, a day at a time, sometimes an hour at a time. You give yourself breaks. Yes, you may have to cancel that gym membership; but you can take a walk.

Yes, there will be days that you will want to throw in the towel and feel completely defeated. That’s when you call a friend who you know will give you that much needed “kick in the butt” to propel you forward.

Once reality sets in, you realize that your resume is outdated. You have fallen behind on keeping in touch with your social media friends, followers and connections.

Remember that saying when things get tough, the tough go shopping! Not a terribly good idea unless it’s the Dollar Store.

But you need to get tough in order to move forward. Stay busy. Ask for help with your resume. Get your profile on social media sites ramped up, LinkedIn is where it’s happening! Let people know you are looking. Don’t be afraid to ask for help, it is not a sign of weakness and research has shown that other people really do want to help others, it’s rewarding to them. Wouldn’t you help them if the situation was reversed?

So, try your best to stay positive and put a smile on your face 🙂

I would love to hear your thoughts/experiences and how you stay motivated?

 

 

Share a Little Kindness

kindness photoEveryone who knows me, knows that I love paying it forward! Money doesn’t have to be an issue; sometimes I’ve had money, sometimes very little and sometimes very, very little.

There are plenty of ways you can accomplish this task, actions speak louder than words. Some examples with no monetary contribution include: letting someone in front of you in the grocery store line, smiling at someone whether you receive a smile back or not, giving up your seat on the bus or subway for someone who needs it more, asking a physically challenged person if they need help, giving up that closer parking space if you can use the exercise, reading to child or sitting with an elderly person and just listening.

Here is my personal favorite: Having had a rare autoimmune disease 6 years ago which required me to use a walker, I simply can’t tell you how often the door was slammed in my face. It only takes a few seconds to look behind you and hold that door for someone else. Needless to say, that is now a no-brainer for me!

With little money to spare, I love paying someone’s toll on the bridge or expressway, provided there is someone in that booth, LOL! Ok, I am sometimes a sucker for the homeless person on the off ramp. More important to me than that dollar bill is offering them a protein bar from the box I keep in my car. Do they appreciate food instead of money, maybe or maybe not? It’s the thought that counts. I often see the guy selling newspapers on the side of the road and offer him a dollar for the next person who asks to buy a paper.

My favorites which do involve some money 😉 . I love paying someone’s tab in the car behind me at Starbucks or Dunkin Donuts. Of course, I always ask the cashier their total- buying lattes for the entire office- not so willing! In the line at the movie, I might see a child between me and tell the cashier I would like to purchase their ticket. Whether the family needs it or not, it costs a lot these days to take your family to the movies.

Kindness can be expressed in many ways. What are some of your favorites?

 

 

5 Reasons to Have a Stellar LinkedIn Profile

Linkedin Connections1. You are currently a college student: If you start working on your LinkedIn presence prior to graduation; you stand a better chance of finding a job when you DO graduate. It takes time to make the proper connections, so the sooner you can build your brand- the better. LinkedIn is more highly regarded than Facebook because it is strictly a business social networking site. It’s where your future employers are seeking candidates. If an employer Googles you, you will stand out in the crowd if your profile is well constructed.

2. You are a job seeker: Recruiters and hiring managers are constantly searching for new employees on LinkedIn. You want to be found and noticed by them! An All-Star profile is full of your accomplishments and should let a company know why they should hire you? And what you can do for their company?

3. You have a job but you might want a better one: You are already successful and very attractive to other employers. If you have a rocking profile, you will definitely be found via a search and just might be contacted by hiring personnel. You may love your job but the next one might be your dream job!

4. You are a small business owners who would like more clients: Know your find-ability factor, what service do you offer that no one else does? I believe that LinkedIn is fast becoming the new search engine. People are searching on LinkedIn to do business with you. Create your headline to attract new customers. Have recommendations on your profile; there is no better way to advertise than the words of your current or past clients.

5. You are a recruiter or in HR: Your employees are on LinkedIn! Knowing how to search for the right candidates is crucial. Have a clear focus about who your target candidates are, so they can find you as well. Sometimes your candidates will come from your other connections. Keep in touch with your clients who you have worked with in the past.

The bottom line: It’s all about the relationships that you build on LinkedIn. Be assertive, be honest and always be professional.

Happiness and Success Always~ Sherry

 

 

Recommendations: How to give and receive these valuable testimonials

Seal of ApprovalAsking for Recommendations:

There is a right way and a wrong way to go about asking for recommendations. If I have provided a service for you and you are happy with my work, I may ask you for a recommendation. I may also go as far as giving you some talking points such as speaking to my expertise, the timeliness of my work, and my communication style while working with you.

Many people are too busy to compose the recommendation. They may ask you to write it for them, then forward to you for your approval so they can then recommend on your profile. It is not a given that someone will give you a recommendation, don’t take it personal! They could be too busy or simply not able to get back to you. Just ask someone! It’s perfectly fine to ask coworkers or previous employers. If by chance, you receive a recommendation that you are not happy with; you have a two choices. Ask them to edit the recommendation or choose not to show it on your profile.

Also, be careful if you have exchanged services. Not that you can’t endorse each other but most of your recommendations should come from your clients, co-workers or previous managers.

I would not consider asking someone to recommend me who doesn’t have first-hand knowledge of my service. I also list my personal philosophy in my “Advice for Contacting (Your Name) section.

Giving Recommendations:

If you have provided a service for me and I was happy with the result; I would be more than happy to recommend you. If I worked with you in the past, I may speak to your expertise while working with you. If I was employed by you and it ended amicably, I would be happy to recommend you.  However, I DO NOT recommend someone I don’t know.

Happiness and Success,

Sherry

 

5 LINKEDIN ETIQUETTE NO-NOs!

Photo for 5 LinkedIn Etiquette NO NOs

  1. Don’t use the default connection statement, “I’d like to add you to my professional network.” or my personal favorite, “Since you are a person I trust, I wanted to invite you to join my network on LinkedIn.” You don’t know me well enough to trust me. Personalizing your statement to connect is vital to building a relationship. Tell me why you want to connect and/or how we know each other.
  2. Don’t ask me to send out a message from you to my network. Especially, if I don’t know you or you connected with me a day ago. It’s NOT happening! I would never send a mass email (at least not for any reason I can think of) to my connections from me, let alone from you. I love to be complimented like everyone else, but flattery doesn’t work in this regard.
  3. Don’t try to sell me! Or ask me to visit your website or like your Facebook or Twitter pages! It screams buy my stuff and no one likes to be sold to. Offer your help or support. Be sincere when trying to help someone, say what you mean and do what you say. Don’t make false promises, it may hurt your online reputation.
  4. Don’t send out a mass email, it rarely works! “It says, I don’t have the time to connect with you personally, so I will just see if some of you bite!” Maybe if LinkedIn decides to have a BCC option in the future, it might feasible but no rumors about that coming anytime soon. In the meantime, use Constant Contact, Mail Chimp, Etc. to email your contactsJ
  5. Don’t steal someone else’s thunder. I just saw this a few days ago for the first time and couldn’t believe my eyes. You know the headline in the new contact app that shows you when someone has a new job or birthday or moved. Well, this gentleman had a new job and some congrats posted and one of the posts was actually a sales pitch from someone saying, “Congrats and BTW stop by my business XYZ for 10% off”! I wanted to respond, “Hello, this is not about you!!”