Don’t use the default connection statement, “I’d like to add you to my professional network.” or my personal favorite, “Since you are a person I trust, I wanted to invite you to join my network on LinkedIn.” You don’t know me well enough to trust me. Personalizing your statement to connect is vital to building a relationship. Tell me why you want to connect and/or how we know each other.
Don’t ask me to send out a message from you to my network. Especially, if I don’t know you or you connected with me a day ago. It’s NOT happening! I would never send a mass email (at least not for any reason I can think of) to my connections from me, let alone from you. I love to be complimented like everyone else, but flattery doesn’t work in this regard.
Don’t try to sell me! Or ask me to visit your website or like your Facebook or Twitter pages! It screams buy my stuff and no one likes to be sold to. Offer your help or support. Be sincere when trying to help someone, say what you mean and do what you say. Don’t make false promises, it may hurt your online reputation.
Don’t send out a mass email, it rarely works! “It says, I don’t have the time to connect with you personally, so I will just see if some of you bite!” Maybe if LinkedIn decides to have a BCC option in the future, it might feasible but no rumors about that coming anytime soon. In the meantime, use Constant Contact, Mail Chimp, Etc. to email your contactsJ
Don’t steal someone else’s thunder. I just saw this a few days ago for the first time and couldn’t believe my eyes. You know the headline in the new contact app that shows you when someone has a new job or birthday or moved. Well, this gentleman had a new job and some congrats posted and one of the posts was actually a sales pitch from someone saying, “Congrats and BTW stop by my business XYZ for 10% off”! I wanted to respond, “Hello, this is not about you!!”