How are you connecting with your network?

Reaching out from computerHow are you reaching out to connect? If you are a job seeker, Can you get me a job? Simply doesn’t work! If you are a business owner, Will you buy my stuff? Doesn’t work either. You need to build a relationship with someone after that initial invitation.

Start out slow when building a relationship on LinkedIn. Find something you have in common, maybe you went to the same university or they worked at the same company that your brother did. Compliment them on their skills and expertise.

I’m sure you know how it feels when someone (who has just connected with you) sends you a message that is 3 long paragraphs about how you don’t want to miss this opportunity to work them and just in case you don’t believe them, feel free to visit their website, like their Facebook page and follow them on Twitter. You would think they have that message ready to copy and paste as soon as you accept the invite.

If you are in the helping profession as a coach or consultant, you may get the 3 paragraph long message asking you to help fix their lives with full instructions how you can fix it. I believe most people want to help others if asked in the right way and the right time.

People want to do business with those they know, like and trust. We know it is much harder to build relationships online than face to face. So how do people trust you on LinkedIn when they don’t know you? I offer tell potential clients to read my LinkedIn recommendations. Recommendations on LinkedIn are much more valuable than the recommendation letter you get from your previous boss. No one feels compelled to write a recommendation for you unless they truly want to! You can send a request but they don’t have to return it. So if someone has given you a recommendation, they probably think you have done a good job, are a great employee or would make a great employer, so on and so on 🙂

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