How are you reaching out to connect? If you are a job seeker, Can you get me a job? Simply doesn’t work! If you are a business owner, Will you buy my stuff? Doesn’t work either. You need to build a relationship with someone after that initial invitation.
Start out slow when building a relationship on LinkedIn. Find something you have in common, maybe you went to the same university or they worked at the same company that your brother did. Compliment them on their skills and expertise.
I’m sure you know how it feels when someone (who has just connected with you) sends you a message that is 3 long paragraphs about how you don’t want to miss this opportunity to work them and just in case you don’t believe them, feel free to visit their website, like their Facebook page and follow them on Twitter. You would think they have that message ready to copy and paste as soon as you accept the invite.
If you are in the helping profession as a coach or consultant, you may get the 3 paragraph long message asking you to help fix their lives with full instructions how you can fix it. I believe most people want to help others if asked in the right way and the right time.
People want to do business with those they know, like and trust. We know it is much harder to build relationships online than face to face. So how do people trust you on LinkedIn when they don’t know you? I offer tell potential clients to read my LinkedIn recommendations. Recommendations on LinkedIn are much more valuable than the recommendation letter you get from your previous boss. No one feels compelled to write a recommendation for you unless they truly want to! You can send a request but they don’t have to return it. So if someone has given you a recommendation, they probably think you have done a good job, are a great employee or would make a great employer, so on and so on 🙂
1. You are currently a college student: If you start working on your LinkedIn presence prior to graduation; you stand a better chance of finding a job when you DO graduate. It takes time to make the proper connections, so the sooner you can build your brand- the better. LinkedIn is more highly regarded than Facebook because it is strictly a business social networking site. It’s where your future employers are seeking candidates. If an employer Googles you, you will stand out in the crowd if your profile is well constructed.
2. You are a job seeker: Recruiters and hiring managers are constantly searching for new employees on LinkedIn. You want to be found and noticed by them! An All-Star profile is full of your accomplishments and should let a company know why they should hire you? And what you can do for their company?
3. You have a job but you might want a better one: You are already successful and very attractive to other employers. If you have a rocking profile, you will definitely be found via a search and just might be contacted by hiring personnel. You may love your job but the next one might be your dream job!
4. You are a small business owners who would like more clients: Know your find-ability factor, what service do you offer that no one else does? I believe that LinkedIn is fast becoming the new search engine. People are searching on LinkedIn to do business with you. Create your headline to attract new customers. Have recommendations on your profile; there is no better way to advertise than the words of your current or past clients.
5. You are a recruiter or in HR: Your employees are on LinkedIn! Knowing how to search for the right candidates is crucial. Have a clear focus about who your target candidates are, so they can find you as well. Sometimes your candidates will come from your other connections. Keep in touch with your clients who you have worked with in the past.
The bottom line: It’s all about the relationships that you build on LinkedIn. Be assertive, be honest and always be professional.
Happiness and Success Always~ Sherry